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"…And now, the inevitable "Twitter backlash" has begun. What does it all mean?
In a word, nothing.
The so-called backlash is just the media's knee-jerk pseudo-contrarianism, right on schedule. Obviously Twitter has been clearly overexposed and overhyped in the media, and now reporters and commentators are both slamming their own hype, and, inevitably, attacking Twitter itself.
My advice: Don't take any of it too seriously."
Monthly Archives: March 2009
Measuring the Scoble Effect Using bit.ly
Earlier tonight, I tweeted about the Ellen Show reaching 500 thousand followers on Twitter in just three weeks.
We hit 500,000…took a little longer than an hour, but here it is anyway: http://tinyurl.com/d2v2ex
— Ellen DeGeneres (@TheEllenShow) March 31, 2009
A few minutes later, Robert Scoble liked the tweet on FriendFeed. Robert routes his FriendFeed over to Twitter, so it quickly showed up on Robert’s Twitter feed…
Liked "Wow, @theellenshow hits 500K followers in just three weeks http://bit.ly/WawZI" http://ff.im/1Pn1f
— Robert Scoble (@Scobleizer) March 31, 2009
When I tweet a link, it usually only gets about 20-25 clicks but, in this case, the clicks went through the roof according to Bit.ly. As soon as Robert liked that tweet, the link that I posted got over 900 clicks in about 6 minutes.
A few thoughts on this:
- A simple Like or Retweet from an A-Lister like Robert can drive significant traffic. This is hard proof that, with the right exposure, traffic from Twitter can achieve something similar to the Digg Effect.
- The Twitter Effect can be very short lived. In this case, my tweet didn’t get many other retweets, so the number of clicks quickly went down after about 10 minutes.
- Bit.ly provides great analytics for measuring stuff like this. Is it useful enough to justify the recent $2 million round of funding? I guess we’ll see.
links for 2009-03-30
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Audio from 2009 SXSW
links for 2009-03-27
links for 2009-03-26
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“In its broadest sense, cloud computing describes something apparent to anybody who uses the Internet: Information is stored and processed on computers somewhere else — “in the clouds” — and brought back to your screen.
But no two clouds, apparently, are alike. A company’s backroom mass of servers and switches is cloudlike. So are social-networking sites like Facebook Inc., or the act of buying a book on Amazon. Some clouds, like Google’s email service, Gmail, are public. Others, like corporate networks, are closed to outsiders.”
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“It’s something many iPhone owners have been waiting for since the iPhone first appeared 2 years ago. It was on again, off again, will they, won’t they?
Well, it seems they did. Sling has announced that SlingPlayer for iPhone has been submitted to the app store for approval. The company had previously said the app would be submitted this quarter, and it’s in just under the wire.”