Tag Archives: early social web

links for 2009-06-23

  • Interesting visual history of Twitter
  • “For months we’ve been experimenting with realtime streaming, realtime chatting, realtime aggregation, realtime filtering. Not everything is in place, but enough for those who see no choice but to engage with the speed of the times. It’s scary to watch how powerful these tools are, what potential they have for misuse or worse. The communities that are forming around realtime technology need to accept both the promise and the threat of this moment. In a realtime world we all live in glass houses, and it’s our job to take care of the garden as if it was our own. Which it is.”

From the TechCrunch article, the visual history of Twitter…

links for 2009-04-29

  • SFGate: Mark Morford – The vampires of Facebook / Could it actually be dangerous to connect with everyone you ever knew?
    “It’s a notion that struck me as I realized that nearly everyone who’s ever played a reasonably significant role in my life, both past and present, has since found and reconnected with me, initially via email through the digital reach of this very column over the years, but now far more actively and vividly through my Facebook profile (or, to a lesser extent, my Twitter feed). It’s sort of stunning, really.

    Old girlfriends, lost loves, long-forgotten friends, high school sweethearts, band mates, roommates, old nemeses, lots of former cheerleaders turned born-again Christian megamoms, and everything in between. All those old connections, those lives and chapters and periods of my life I thought I’d left behind so cleanly, so decisively, way back when? Here they all are again, like a living scrapbook, constantly renewing and updating itself. What a thing.”

The Twitter Quitters Story – Not All Bad News?

There’s a lot of discussion out there about a recent Nielsen report stating that 60% of new Twitter users stop using the service after one month. 60% is a big number but I find it interesting that the number has actually improved recently. From the report:

Currently, more than 60 percent of Twitter users fail to return the following month, or in other words, Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent. For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention.

First of all, I don’t think that a single event like Oprah joining Twitter should be singled out as the reason for a 10% improvement (30% to 40%) in user retention. I actually think that the improvement is due to the much criticized suggested users list that Twitter introduced several months ago. Before the suggested users list was introduced, new users started with a blank slate – Following 0 and 0 Followers. Twitter has always provided a way for people to locate friends by email address (similar to Facebook) but for the non-tech crowd, this might only result in a few matches and there is no guarantee that those people are active on Twitter. And while there are some pretty good third-party Twitter directories out there, most new users don’t have a clue where to find those. As a result, many new Twitter users log on to their account and see just a few updates a day from a handful of people. When they compare this to other social networking sites like Facebook, this makes Twitter look useless and they stop using it. Twitter’s suggested users list certainly isn’t perfect, but at least it gives new users some content to look at versus a blank page.