Twitter continues to creep into the enterprise

"I believe that more standardization leads to more agility," John says. "SaaS allows us to say, 'This is good enough … for what we need.' So you don't end up with these horrible situations where you have these highly customized systems. We go with [configuration] option A, B or C. If one of those three doesn't meet our need, we can try to influence the next release. But in most cases, A, B or C is going to meet the need."

"TwitterHawk allows you to automatically send tweets to people based on key words. Guy gives an example of someone tweeting about “fashion week” and TwitterHawk sending that person a tweet directing them to the Fashion page on Alltop"