"There's a real lesson here for anyone who wants to enter a crowded market: play to your strengths. Think through what job that hot new startup does for its users. Don't copy what they look like. Apply what they've taught you to your own business."

Shows Bay Area food carts on a Google map, twitter feed for Bay Area food carts, etc.

"…design-driven innovation is not a “follow the trends” approach. “Trends” are what any company can do. Rather, it’s deciding that conditions are right to introduce a product that plumbs changes previously unexplored in your industry."

"What you're seeing in the industry's reaction to the iPad is nothing less than future shock."

Initial reaction to the first iPod back in 2001. Sounds very similar to the reaction to the iPad – highlighting everything it *doesn’t* do.