It seems like such a simple and whimsical service. You just checkin to places via your phone. But the data that it creates and the way it is published out to your social graph is powerful.

"…listening to customers is not intrinsically good. As always, the key is to synthesize the customer feedback with the company’s unique vision. But that’s often used as an excuse to ignore customers outright. I know I was guilty of this many times. It’s all-too-easy to convince yourself that customers will want whatever your latest brainstorm is. And it’s so much more pleasant to just go build it, foist it on the community, and cross your fingers. It sure beats confronting reality, right?"

"Google Social Search is rolling out, a new service from Google that allows you to easily find material written by people you know and trust."

"Why does the world need two thousand photos of the same band on the same stage, all taken from a slightly different angle. That kind of 360 degree imagery might have been useful on the day Kennedy was shot – not least because it would have kept Oliver Stone quiet – but for a Weezer gig? And what’s the point of checking in on Foursquare at a ticketed event that no one else can get into. You might as well tweet “I’m a dick” and be done with it."